Overview
We developed a custom WordPress CMS solution for a pharmaceutical company to showcase its product catalog, manufacturing capabilities, and category-driven information architecture — with a focus on performance, SEO, and professional content management.
Client Objective
The client wanted a professional and scalable platform to:
- Present their extensive pharmaceutical product portfolio
- Highlight manufacturing capabilities and certifications
- Ensure easy content updates by their internal team
- Achieve better search engine visibility
- Maintain a clean, medical-compliant design aesthetic
Our Solution
We delivered a fully optimized WordPress CMS website with:
- Product Management Module
Custom post types for pharma products with structured metadata like formulation, packaging, therapeutic category, and dosage. - Category & Filtering System
Intuitive taxonomy for filtering products by therapeutic segment, API, or delivery form. - Manufacturing Capability Section
Dedicated content areas with visual and tabular representation of facilities, certifications (GMP, ISO), and production capacity. - SEO-Optimized Architecture
Clean URLs, meta tags, schema integration, and fast-loading pages for better search rankings. - Modern, Responsive Design
Custom theme tailored to the client’s branding, fully mobile-friendly, and WCAG-accessible. - Secure & Easy-to-Use Admin Panel
Enhanced WordPress backend experience with custom fields, templates, and editor-friendly modules.
Results
- 40% increase in organic traffic in the first 3 months
- Reduced content publishing time by 60%
- Fully mobile-optimized, improving engagement on mobile devices
- Reusable components for future expansion (e.g., blog, client portal, export catalog)
Technologies Used
- WordPress CMS (Custom Theme + ACF Pro)
- PHP, HTML5, CSS3, JavaScript
- Yoast SEO, WP Rocket
